All the buzz about social networking and web 2.0 marketing strategies is here and here to stay. The question I wanted answered for myself was, “Is it real or is it just hype”? After diving into my own research on a top internet marketing guru I have come to find out that it’s more hype than real.
This doesn’t mean the at web 2.0 doesn’t have its rightful place in the marketplace because it does. Sites like Digg, Twiiter and Technorati are definitely here to stay but I don’t think the old school internet marketers that are making millions a year have totally drank the Kool-aid.
One extremely successful internet marketer that I will not name has shared his entire product promotion strategy with me and I was shocked at what I found.
First, I realized that his system for marketing any one product was the same and it consisted of 15 different methods. His multi-faceted approach was mind blowing as I always thought that 4 or 5 marketing pillars was big deal.
The relational aspect of marketing came in to play when it came to joint venture partners and alliances built on every launch. This was similar to the Web 2.0 marketing concept but went much deeper in terms of actually focusing on a uniform goal versus the downside of Web 2.0 strategy for many becomes people pitching each on their latest deal.
There was nice even spread between free versus aid advertising. The commonality of all the advertising methods was that they leveraged technology and most had strong viral characteristics that grew exponentially over time. All of this was done by design to form a content rich web over the net.
Since we are on the topic of design, the entire marketing plan was laid out on single sheet of paper complete with flow charts and note sin the margins for maximum effectiveness. This was like an Army General mapping out his war plan and executing it to the tune of thousands of unique visitors and blindingly high conversion ratios.
The underlying fact that revealed that the hype of social networking has permeated the net is that only twenty percent of the methods included social networking, social bookmarking and Web 2.0 strategies.
In my evaluation of this well oiled machine, I can to realize that social networking and Web 2.0 marketing strategies are here to stay but are only a small piece to the puzzle when it comes to building and internet empire. i recommend learning the basics which seem to account for more than eighty percent of the marketing done by the big dogs.
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